SEO Case Studies
Real outcomes from live client work at AST Consulting, backed by Google Search Console data and AI-visibility tracking - not estimates or projections.
Content-Driven Organic Growth for D2C Bot
SEO Specialist, AST Consulting · d2cbot.com (Shopify AI content tool)
Managed on-page SEO and content publishing for d2cbot.com's blog. Over a three-month window, total organic clicks grew 76% (Google Search Console). One blog post, optimized for a long-tail keyword around Instagram content tools, saw a 533% increase in clicks after on-page optimization. A newly published piece on AI-powered content generation for Shopify stores went from 0 to 33 clicks following publication and internal linking.
- Keyword research and on-page optimization across the blog
- Meta tag structuring and internal linking strategy
- Content publishing cadence of 7 posts per week baseline
Site-wide average search position sits at 10.2 (page 2, approaching page 1) - reported honestly here as an in-progress metric, not a completed result.
High-Volume SEO Production & Answer Engine Optimization for Freecultr
SEO Specialist, AST Consulting · Freecultr.com (D2C innerwear & apparel)
Ran a high-volume, keyword-first content operation for Freecultr - over 150 SEO-optimized blog posts published across 8 weeks, each built around a specific commercial keyword (e.g. "best bamboo fabric underwear," "seamless panties for women," "top 10 underwear brands in India"), using consistent buying-guide, comparison, and explainer formats.
Alongside this, I lead Answer Engine Optimization (AEO) for the brand - tracking how Freecultr surfaces in AI-generated answers (primarily ChatGPT, also monitored on Perplexity) for product-related queries, then creating and optimizing content to improve that visibility. Through weekly tracking, Freecultr holds Page 1 rankings for 13+ core keywords and appears in ChatGPT answers or source citations for 20+ tracked product-intent queries.
- Long-tail keyword research and daily content targeting
- 25+ product-related keywords tracked weekly for AI-search visibility
- Content structure and messaging optimized specifically for AI citation
AI Visibility Evidence
Independent Technical SEO & AEO Audit: Conscious Chemist
Self-directed audit · consciouschemist.com (Shark Tank India–featured D2C skincare brand, Shopify)
A self-initiated audit, not client work - I picked a real, active D2C site on purpose, one with real complexity (280+ images on the homepage alone) rather than something spotless, specifically to demonstrate audit judgment on the kind of messy site an in-house or agency SEO role actually involves. I scoped the review, chose the tools, and wrote the findings myself.
Technical: Mobile Core Web Vitals fail and worsen deeper into the site - the homepage sits at LCP 2.8s / INP 448ms (needs improvement), but a promo-heavy collection page drops into the failing red zone across all three metrics (LCP 3.9s, INP 518ms, CLS 0.27), most likely from late-loading countdown timers and offer banners shifting content. Alt-text coverage is inconsistent at scale (92 of 281 homepage images, 67 of 624 on a collection page), and sale messaging - "Buy 2 Get 2," countdown badges - is baked into non-crawlable images instead of text.
AEO: I ran four real queries - a category search, a sensitive-skin question, a head-to-head brand comparison, and a reviews query - through ChatGPT and Perplexity. Neither engine cited consciouschemist.com directly in any of the four. Even the brand's own product comparison pulled spec numbers from 1mg and Flipkart instead of the brand's site, and the reviews query surfaced a Reddit thread titled "Conscious Chemist ruined my face" that visibly shaped part of ChatGPT's verdict.
- Full on-page crawl: title/meta length, schema, alt-text and internal-link audits
- Google PageSpeed Insights on mobile and desktop, homepage and collection page
- Domain Rating check via Ahrefs toolbar (35); manual robots.txt / sitemap.xml review
- Four live query tests across ChatGPT and Perplexity to assess AI-answer visibility
Audit Evidence
Findings and recommendations only - this was an audit, not an implementation. No fixes were deployed and no before/after results are claimed.