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SEO Case Studies

Real outcomes from live client work at AST Consulting, backed by Google Search Console data and AI-visibility tracking - not estimates or projections.

On-Page SEO

Content-Driven Organic Growth for D2C Bot

SEO Specialist, AST Consulting · d2cbot.com (Shopify AI content tool)

+76%
Organic clicks, 3 months
+533%
Clicks on one optimized post
0 → 33
Clicks, new content piece
96.2K
Impressions, 3 months

Managed on-page SEO and content publishing for d2cbot.com's blog. Over a three-month window, total organic clicks grew 76% (Google Search Console). One blog post, optimized for a long-tail keyword around Instagram content tools, saw a 533% increase in clicks after on-page optimization. A newly published piece on AI-powered content generation for Shopify stores went from 0 to 33 clicks following publication and internal linking.

  • Keyword research and on-page optimization across the blog
  • Meta tag structuring and internal linking strategy
  • Content publishing cadence of 7 posts per week baseline

Site-wide average search position sits at 10.2 (page 2, approaching page 1) - reported honestly here as an in-progress metric, not a completed result.

Content Ops + AEO

High-Volume SEO Production & Answer Engine Optimization for Freecultr

SEO Specialist, AST Consulting · Freecultr.com (D2C innerwear & apparel)

150+
SEO posts published, 8 weeks
13+
Page 1 keyword rankings
20+
ChatGPT citation/answer visibility

Ran a high-volume, keyword-first content operation for Freecultr - over 150 SEO-optimized blog posts published across 8 weeks, each built around a specific commercial keyword (e.g. "best bamboo fabric underwear," "seamless panties for women," "top 10 underwear brands in India"), using consistent buying-guide, comparison, and explainer formats.

Alongside this, I lead Answer Engine Optimization (AEO) for the brand - tracking how Freecultr surfaces in AI-generated answers (primarily ChatGPT, also monitored on Perplexity) for product-related queries, then creating and optimizing content to improve that visibility. Through weekly tracking, Freecultr holds Page 1 rankings for 13+ core keywords and appears in ChatGPT answers or source citations for 20+ tracked product-intent queries.

  • Long-tail keyword research and daily content targeting
  • 25+ product-related keywords tracked weekly for AI-search visibility
  • Content structure and messaging optimized specifically for AI citation

AI Visibility Evidence

ChatGPT answer for 'printed underwear for men' naming Freecultr alongside XYXX, DaMENSCH, and Jockey
Freecultr named alongside XYXX, DaMENSCH, and Jockey in a ChatGPT answer for "printed underwear for men."
ChatGPT comparison table including a Freecultr product alongside Jockey, XYXX, and Heelium
Freecultr's micro-modal trunk surfaced in a ChatGPT comparison table against Jockey, XYXX, and Heelium.
ChatGPT source panel citing a Freecultr blog post first for 'Best Bamboo Fabric Underwear'
freecultr.com cited as the top source for "Best Bamboo Fabric Underwear," ahead of established review sites.
ChatGPT source panel citing a Freecultr blog post first for 'branded underwear for men', ahead of British GQ and GQ
freecultr.com ranked as the top cited source for "branded underwear for men," ahead of British GQ and GQ.
ChatGPT answer naming FREECULTR as a top budget pick alongside Jockey and Van Heusen
FREECULTR named directly in a ChatGPT answer as a top budget pick alongside Jockey and Van Heusen.